In case you haven't already heard, I am about to blow your mind with some amazing beauty industry news. Ulta Beauty - the store that we all know and love for mixing the high end and drugstore all under one roof - is going to be selling MAC beginning this May! WHAT!?!
As department store retail sales are declining as a whole, MAC counters are being affected, and were rumored to be moving to other retailers to extend their reach to more customers. Personally, I always thought that they would make the move to Sephora, as Sephora is (in my opinion) is regarded as more of a "professional" makeup space than Ulta. MAC proved us all wrong and made their announcement in WWD last week. I'm freaking out with excitement.
Besides the fact that I just like Ulta better for their more straightforward layout and less salespeople on the floor, Ulta has the better reward points system. I wrote an entire post about this about a year back that I will link here in case you want to read more in depth into how the programs compare, but put simply, you get cash to spend at Ulta vs. picking meh sample products at Sephora. I typically save up my points for the entire year so I can do a massive haul around the holidays, and depending on how you accumulate your points, you can end up with hundreds of dollars in points. We are talking hundreds of dollars in FREE MONEY that you can use on ANYTHING in the store. Which means with MAC's arrival at Ulta, you will not only be earning points on MAC products, but you will also be able to use your points to get (potentially free) MAC products.
Ulta has also announced that some lucky stores will also be carrying MAC products in the store - about 25 by mid-June and about 100 more by the end of 2017.
Are you excited to see MAC sold at Ulta? Let me know in the comments!